Jim Schachterle
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01

Jim
Schachterle


2019


July 2017 to Present
Co-Founder + Managing Principal—Design, Grammar
grammar.works / @thegrammarof


Jim works with clients to drive growth and innovation through design, challenging conventions across mediums and platforms. With a background in publishing, business, and design, Jim partners with clients to define their business agenda, develop deep brand strategy, and lead the realization of that strategy through design.

Jim has co-founded startups, written visionary brand strategies and stories, and led the design of brand experiences on the global stage. Before starting Grammar, Jim co-founded Form&, an award-winning brand consultancy within the Havas Group. Entrepreneurial and strategic, Jim finds ways to cut through noise and design responsive brand systems that are beautiful, experiential, and intentional.

 
 




02

An
independent
brand
experience
studio

 


Grammar


Research + Insights
Purpose, Vision + Values
Brand Strategy
Brand Naming
Voice + Tone
Brand Identity Design
Brand Activation
Experience Design


The world has a grammar. It’s defined by the interactions and emotions that shape and change lives. Great brands get it. They honor and invent grammar, delivering unexpected moments of delight and intrigue. Today, those relationships are powered by brand systems and strategies that flex, learn, intuit, and evolve—delivering on those promises at scale. In collaboration with our clients, that’s the work we do with poise and passion every day.

 


Past Experience


July 2017 to Present
Co-Founder + Managing Principal, Grammar


April 2015 to June 2017
Co-Founder + Principal, Form&


September 2016 to May 2017
Faculty—Design, School of Visual Arts


November 2012 to August 2015
Designer + Consultant


September 2013 to May 2014
Design Lead, Siberia


May 2011 to October 2012
Senior Designer, SYPartners


September 2010 to April 2011
Art Director, Code and Theory


October 2008 to June 2010
Creative Director, BeDo

 
 




03


Select Clients


The Aspen Institute
Brand + Experience Design


Biolite
Brand + Experience Design


Citigroup Bicentennial
Event + Environmental Design


ebay
Brand + Experience Design


ecobee
Brand Strategy + Story


IBM Cloud
Brand + Experience Design


IBM Developer
Brand + Experience Design


Mozilla
Brand + Product Design


Upgrade
Strategy + Brand Design


The World Bank
Strategy + Editorial Design

 
 




Grammar_Subway_3A_V2.jpg
Grammar_Identity_3B.jpg
Grammar_Identity_1D_Alt.jpg
Zenith Logo Concept, Jim Schachterle
GAMUT, Jim Schachterle
Evoke_Instagram11.jpg
Work-PNG39.png
MetLife_Instagram_01.jpg
Alphabet Studies, Jim Schachterle
Alphabet Studies, Jim Schachterle
Geometry, Jim Schachterle
Design-Led Innovation, Jim Schachterle
Circle Study, Jim Schachterle
ServiceMaster, Form&
IBM, Form&
Grammar_Subway_3B.jpg
Grammar_Identity_2A.jpg
Grammar_Identity_3C.jpg
Zenith Logo, Jim Schachterle
GAMUT, Jim Schachterle
Evoke_Instagram06.jpg
Work-PNG42.png
MetLife_Instagram_08.jpg
MetLife_Instagram_06.jpg
Alphabet Studies, Jim Schachterle
Alphabet Studies, Jim Schachterle
Design-Led Innovation, Jim Schachterle
Square Study, Jim Schachterle
ServiceMaster, Form&
IBM, Form&
IBM, Form&
Grammar_Subway_1A.jpg
Grammar_Identity_1C.jpg
Grammar_Identity_2C.jpg
Zenith Gradients, Jim Schachterle
GAMUT, Jim Schachterle
Evoke_Instagram13.jpg
Work-PNG40.png
MetLife_Instagram_07.jpg
MetLife_Instagram_03.jpg
Alphabet Studies, Jim Schachterle
Geometry, Jim Schachterle
Design-Led Innovation, Jim Schachterle
Circle Study, Jim Schachterle
ServiceMaster, Form&
IBM, Form&
IBM, Form&
Grammar_Subway_2A.jpg
Grammar_Identity_3D.jpg
Grammar_Identity_2D.jpg
Zenith Mood, Jim Schachterle
GAMUT, Jim Schachterle
Evoke_Instagram07.jpg
MetLife_Instagram_11.jpg
MetLife_Instagram_05.jpg
Alphabet Studies, Jim Schachterle
Geometry, Jim Schachterle
Design-Led Innovation, Jim Schachterle
Circle Study, Jim Schachterle
ServiceMaster, Form&
IBM, Form&
IBM, Form&
 
 




05

All power to
the team


Collaborators


Anjali Grover
Manuel Dilone
Megan O'Malley
Estelle Kim
Ross Gendels
Jill Lin
Steve Winchell
Josephine Tansara
Yumi Nakamura
Leah Hoxie
Carolyn Centeno
Ale Lariu
Andrew Chee
Nathan Nedorostek
Mark Kozlovski
Annie Kao
Maty Ikeda
Elise Assenza
...