Jim Schachterle
 




Modern Bubbie

Life is best
with babka

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Team

Strategy, Leah Hoxie
Design, Jim Schachterle

Capabilities

Brand Identity Design
Experience Design

Description

Working in partnership with the founder of Modern Bubbie, I designed a brand system and experience that captured and elevated her vision—a modern addition to the Jewish culinary tradition. Described as “old made new,” the brand delivers a contemporary experience —combining modern sensibilities, the wisdom and warmth of your Bubbie, and reinvented culinary delights. Because, everything gets better with babka.

 
 
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