Creative Direction, Jim Schachterle
Design, Estelle Kim
Design, Jill Lin
Brand Identity Design
Every homeowner faces the same dilemmas. Who do I trust when something goes wrong? How do I know they’ll deliver the service that I need at a fair price? Form& partnered with ServiceMaster to define the ethos of their brand, creating a brand system to realize its value. The result is a brand language that communicates reliability and trust, while elevating the expertise of ServiceMaster employees.