Managing Principal—Design, Jim Schachterle
Managing Principal—Strategy, Anjali Grover
Design, Yumi Nakamura
Photography, Michael O’Neal
Purpose, Vision + Values
Voice + Tone
Brand Identity Design
Working alongside John Doerr, author of Measure What Matters and Chairman at Kleiner Perkins, Grammar collaborated on a revolutionary platform for OKRs, a goal setting system that John has shared with more than 150 startups—reshaping the destinies of Google, YouTube, The Gates Foundation, and many others. From an influencer kit to the design, development, and direction of a digital platform, we touched every aspect of the What Matters brand experience.